Meta to Offer Ad-Free Facebook and Instagram Subscriptions in Europe

Meta Platforms Inc., the parent company of social media giants Facebook and Instagram, is set to introduce a new subscription service in Europe, offering users the option to enjoy ad-free access to these platforms. The move comes as Meta seeks to adapt to the ever-evolving landscape of data privacy regulations and user expectations in the European Union (EU), European Economic Area (EEA), and Switzerland.

Starting from November, European users will have the opportunity to subscribe to ad-free versions of Facebook and Instagram. There will be two pricing options available: a web-based subscription at €9.99 per month and a mobile subscription via Apple Inc.’s and Android’s operating systems, priced at €12.99 per month. This initiative marks an important step for Meta in providing its users with a choice to experience their favorite social media platforms in a new, uninterrupted way.

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